Daily deal site DiscountVouchers.co.uk has hired Rooster PR to handle its UK comms.
25 May 2012
| by Kantar Media
The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.
Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its estimated £110m pan-European media account.
24 May 2012
| by Kim Benjamin
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.
23 May 2012
Nike has drafted in some big names in football for its latest TV campaign, including Santos FC's Neymar and Bayern Munich's Franck Ribery.
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.
21 May 2012
Abbott Mead Vickers BBDO's new ad for Foot Locker - the first major work since the agency picked up the business - is shot from the point of view of a member of Foot Locker staff via their camera phone.
18 May 2012
| by Jo Boyd
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.
17 May 2012
| by Katherine Levy
Zenith has been appointed to the £3 million UK media planning and buying account for the fashion brand Armani.
Luxottica, the owner of the Ray-Ban and Oakley brands and the Sunglass Hut stores, has launched a review of its global media planning and buying arrangements.