Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.
An interactive film for Nike, where users can click on featured footballers for stats and social media links, has become the most shared advert on the social web this week with 585,286 shares.
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.
Breakdown service RAC has appointed former News International sales director John Orriss to head its marketing team.
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.
DDB has created three new 60-second spots creating back-stories to memorable film moments: Hannibal Lector's 'sucking motion' in Silence of the Lambs, Robert De Niro's famous "Are you talking to me?" scene from Taxi Driver, and the line "We're gonna need a bigger boat" from Jaws.
A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way to the top of the latest viral chart.
Hailo, the black cab app, has called in agency support to ramp its consumer presence in London's competitive taxi app space.
Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting with naffness, they're all back.
DDB UK has launched a TV commercial for the Volkswagen Polo, focusing on the relationship between a protective father and his daughter.
Haymarket Business Media © 1957 – 2012 | Terms & Conditions | Contact us
to remove filters