Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6 million media planning and buying account.
Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.
Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6 million media planning and buying account.
Zurich, the insurance company, is conducting a global review of its estimated £100 million advertising account.
The reported impact of Heathrow's passport control queues on businesses in London holds lessons for brand marketers.
Santander UK is understood to have a pitch process under way for its public affairs account.
Paul Whitehouse plays a goth in the latest Aviva ad by AMV BBDO
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.
Camargue's founder Andrew Litchfield has stepped back from his day-to-day work to become the agency's chairman.
James Murray has resigned from Fleishman-Hillard just six months after joining as MD for corporate comms, public affairs and financial services.
Admiral is the most prominent, followed by Aviva