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Nivea signs Euro 96 team mates for skincare push

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship of the England football team ahead of the Euro 2012 tournament.

Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying business as part of an ongoing market-by-market review.

Durex lube online ad gives complaints the slip

23 May 2012 | by Sarah Shearman

An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared by the Advertising Standards Authority (ASA), after it received complaints about its sexual content.

Dove seeks 'brand love' with strategic shift to Facebook

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections" with its audience.

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Female marketers make their mark on Power 100

17 May 2012 | by Nicola Clark

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Power 100: The UK's top marketers

15 May 2012 | by Nicola Clark

Marketing unveils the definitive guide to the UK's most powerful marketers.

Troubled drugs giant AstraZeneca calls in dual agency support

15 May 2012 | by Hannah Crown and John Owens

Troubled drugs giant AstraZeneca has named two agencies as its preferred suppliers, amid a backdrop of job cuts and plunging share prices.

Vinnie Jones revealed as new face for 'Make Mine Milk' push

11 May 2012 | by Loulla-Mae Eleftheriou-Smith

Vinnie Jones has today (11 May) been revealed as the latest high-profile celebrity to front the "Make mine milk" campaign to encourage consumers to drink low-fat milk.

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