From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.
Martina King, the managing director of augmented reality platform Aurasma, is believed to have resigned.
The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.
The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors.
Premier League champions Manchester City have a search under way for an agency to promote their Etihad Stadium home.
Camargue's founder Andrew Litchfield has stepped back from his day-to-day work to become the agency's chairman.
A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.
Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?
A rebrand of your customer insight division, coupled with a minor reorganisation, can go a long way toward making your leadership look dynamic and contemporary, writes Will Harris.
Marketing unveils the definitive guide to the UK's most powerful marketers.
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.