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Adidas "all for this" by The Corner

23 May 2013

Adidas is launching a campaign to coincide with the Uefa Champions League final on 25 May at Wembley. The Corner created the work, which uses CGI and tracks statistics detailing player performance throughout the tournament. As part of the campaign, fans are invited to make predictions on a range of...

Diary - Media stunt raises £313,000 for charity

23 May 2013

Havas Media boss Marc Mendoza is clearly a man with a sense of humour, and a touch of masochism.

Facebook usage down as marketing concerns grow, claims YouGov

23 May 2013 | by Matthew Chapman

Facebook use is down nine percentage points year on year among UK internet users as people become fed up with marketing on social media sites, claims a YouGov survey.

Fox's Biscuits hires top Dulux marketer Letty Edwards

23 May 2013 | by Matthew Chapman

Letty Edwards, the former lead UK marketer at Dulux, has been appointed marketing director at Fox's Biscuits, as the manufacturer moves its commercial team from Slough to Birmingham.

What marketers can learn from Generation Y

23 May 2013 | by Tokunbo Ajasa-Oluwa

Paid internships are a great way to inject the wisdom of digital natives into a business, writes Tokunbo Ajasa-Oluwa, head of GoThinkBig.

BT signs up as first partner of Olympic legacy charity Join In

23 May 2013 | by John Reynolds

BT is hoping to make "volunteering the next social movement", after signing up as the first commercial partner of the Olympic legacy charity Join in.

Future plots 50% digital revenues

23 May 2013 | by Louise Ridley

Future, the specialist magazine publisher, plans to generate at least half of its revenues from digital business in future, according to Mark Wood, the UK chief executive.

Nick Clegg lobbying register reassurances 'not enough'

23 May 2013 | by John Owens

Nick Clegg's pledge over a register of lobbyists has been met with cynicism by the industry.

Global's Charlie Rees and Kevin Price win first Aerial

23 May 2013 | by Maisie McCabe

Global Radio creative duo, Charlie Rees and Kevin Price, has won the first Aerial award for radio creativity since the Aerials returned as a monthly competition, with an ad for Kent Fire & Rescue.

Ford uses 'Europe's Super Bowl' to push technology credentials

23 May 2013 | by Alex Brownsell

Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.

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