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GMG Radio launches training course with Institute of Sales and Marketing

02 Sep 2011 | by Maisie McCabe

GMG Radio, part of Guardian Media Group, is set to offer its top sales staff the chance to get an academic qualification from the Institute of Sales and Marketing (ISM), as part of its new training scheme.

Special report: MAGAZINE ABCs Jan-Jun 2011

18 Aug 2011

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GIVE MUSIC FOR FREE

28 May 2010 | by Stephen Somerville, 7digital

Music rights management is complex and muddled, highlighted by the complexity involved in something as simple as giving away downloads.

YOU KNOW ADS, WE KNOW MUSIC

28 May 2010 | by Natasha Baldwin, Imagem Creative Services

Music can generously reward brands that look to the long term rather than to the latest chart hit

GETTING INTO THE RETAIL GROOVE

28 May 2010 | by Jamie Davies and Ben Curwin, Mood Media

The changing music landscape makes brand and band partnerships an attractive proposition for both parties.

A LOVE AFFAIR WORTH NURTURING

28 May 2010 | by Ruth Simmons, soundlounge

People have a close relationship with music and it is often a simple solution to get to the heart of the consumer.

BRIEFING NOTES

28 May 2010 | by Paul Cartledge and Philip Jewson, Yellow Boat Music

When it comes to briefing a composer, the old line "I don't know what I want but I'll know when I hear it" won't help produce the music you want.

WHAT NEXT IN MUSIC?

27 May 2010

The right music can make an ad sing but what's involved in tracking it down and negotiating its use are little understood and often left too late. Campaign gathered together music experts to give their insights into brand and music partnerships in thinkpieces and in a roundtable lunch discussion. The...

Special Report: Reinventing the Business Magazine

05 May 2010

SPONSORED FEATURE: The past decade has not been easy for magazine publishers.

The future's bright

22 Feb 2010

SPONSORED FEATURE - Not only is PR more flexible and far less of a blunt instrument than advertising, but it also creates brand advocates, builds trust, facilitates engagement and complements more business areas .

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