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Think BR: Launching Newsworks

25 May 2012 | by Rufus Olins

Newspapers now need to be understood as newsbrands, writes Rufus Olins, CEO, Newsworks.

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

How do we understand the world of evolving psychological needs, asks Will Landell Mills, director, Ipsos Marketing.

Think BR: What brands can learn from start-ups

25 May 2012 | by Ronnie Crosbie

It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning director, Outside Line.

Lessons from The GREAT Campaign

25 May 2012 | by Luke Blair

I wrote in one of these columns three years ago that watching different parts of the public sector trying to talk to each other was rather initially amusing, but ultimately rather depressing.

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

24 May 2012 | by Simon S Kershaw

What, precisely, has the coalition Government achieved so far? While you ponder that question, I must declare a vested interest in this week's review.

Ian Monk: Mandelson shines a light on spin

24 May 2012 | by Ian Monk

Lord Leveson's inquiry into media ethics provides more dark insights into the interface between spin and journalism.

Danny Rogers: Maude's comms plan may be too austere

24 May 2012 | by Danny Rogers

This week, further details emerged of the Government's new approach to its comms campaigns after the demise of the COI in March.

John Woodcock: Coalition needs to address basics

24 May 2012 | by John Woodcock

When uncertainty over the economy overwhelmingly dominates the political debate, the steady slide in the Government's reputation for economic competence will cause David Cameron and George Osborne profound alarm.

On the Campaign Couch ... with JB

24 May 2012 | by Jeremy Bullmore

Q. I'm a senior marketer at an airline. An ad from one of our rivals, which ran three months ago, has now been banned by the Advertising Standards Authority. The ad has long since been replaced by a new campaign, so what use is this belated ruling to me and my rule-abiding colleagues?

Jeremy Lee: Agencies need to learn that stability breeds success

24 May 2012 | by Jeremy Lee

Passers-by in Whitfield Street last week might have heard a strangely unfamiliar sound emanating from TBWA\London's offices following the news that its network had picked up the global Four Seasons ad account after a hotly contested pitch.

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