Digital may be doing well, but it's not all good news for radio - the capital is witnessing a decline in reach. By Alasdair Reid.
PHD has teamed up with the Cannes Lions International Festival of Creativity to devise a version of its gamification app for this year s event. Delegates will be awarded points ("pings") for attending seminars and networking with other attendees. The names of the top scorers each day will be displayed...
Arena's new chief executive is ready to work alongside, rather than against, its Havas Media Group stablemate, Maisie McCabe learns.
Ask people if they have read a book about advertising and chances are they will name The Hidden Persuaders. Since it was first published in 1957, Vance Packard s Orwellian portrait of ad people probing the unconscious desires of consumers has shaped a widespread view of an industry skilled in the...
Ad agencies are holding themselves back by pandering to their clients' misguided fear of rocking the boat, when the biggest risk is their work not being noticed at all, Chris Hirst writes.
Gravity Road fed on the imagination of ordinary consumers in its campaign for Bombay Sapphire, Mark Boyd explains.
How did you get into fashion? I got into collecting denim a long time ago when I used to shop in American Classics on the King s Road [in Chelsea, London] and rifle around looking for old Redlines. I used to skateboard in them, which is a bit crazy, looking back. I ve always been into clothes and particularly...
VW's advertising has evolved as the brand has grown market share, its UK marketing chief tells John Tylee.
Are exclusive football clips and other perks enough to convince people to pay £2 a week for Sun+, Alasdair Reid asks.
Apart from boosting its digital portfolio, Dennis wants to push into new areas via the Enterprise division, Ian Westwood writes.
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