Premier League club West Bromwich Albion has signed online property company Zoopla as its new shirt sponsor, replacing US betting firm Bodog after just one year.
Heathrow Airport has painted a large Union Jack emblazoned with the Queen's head alongside one of its runways to celebrate the upcoming Diamond Jubilee.
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship of the England football team ahead of the Euro 2012 tournament.
In the new visual economy, will taking pictures replace ownership of goods as a way for consumers to display status, asks Nicola Clark.
Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains in the UK to enable contactless mobile payments.
Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.
The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?
Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its smaller central London stores, to push its F&F clothing range.
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.
Starbucks is the most prominent, followed by Costa
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