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Kellogg's Rice Krispies Squares launches 3D ad

25 May 2012 | by John Reynolds

Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice Krispies Squares brand.

Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying business as part of an ongoing market-by-market review.

Missing People asks viewers to pick up the phone

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

Missing People, the independent charity that offers support for missing people and their families, has launched an emotionally-charged campaign that encourages viewers to call the helpline.

Co-op appoints Leo Burnett to £50m ad account

25 May 2012 | by Sara Kimberley

The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account.

Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

An interactive film for Nike, where users can click on featured footballers for stats and social media links, has become the most shared advert on the social web this week with 585,286 shares.

Diary: A new conflict shop

25 May 2012

James Whitehead apparently rather enjoyed dressing up as a dictator at the JWT party to celebrate the agency's success in winning the pitch for the British Army.

AA argues against alcohol ad ban

24 May 2012 | by Our Parliamentary correspondent

The advertising industry has urged MPs to reject growing demands for a ban on alcohol ads. In a submission to the Commons Health Select Committee, the Advertising Association argued: "An advertising ban is not the solution to the complex problem of harmful alcohol consumption."

Experian kicks off £6m media review

24 May 2012 | by Katherine Levy

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6 million media planning and buying account.

Big Communications acquires Quorum

24 May 2012 | by Maisie McCabe

Big Communications, the Leicester-based agency, has acquired the independent shop Quorum from its founders, Billy Mawhinney and Simon Collins.

AAI axes creative treatment to streamline pitch process

24 May 2012 | by Campaign staff

Agency Assessments International, the pitch consultant, is ditching the traditional pitching process in favour of a leaner system that it believes will establish more respectful working relationships.

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