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Think BR: Launching Newsworks

25 May 2012 | by Rufus Olins

Newspapers now need to be understood as newsbrands, writes Rufus Olins, CEO, Newsworks.

Aurasma head Martina King departs amid HP turmoil

25 May 2012 | by Matthew Chapman

Martina King, the managing director of augmented reality platform Aurasma, is believed to have resigned.

Trading places: this week's people moves

25 May 2012 | by Daniel Farey-Jones

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

How do we understand the world of evolving psychological needs, asks Will Landell Mills, director, Ipsos Marketing.

Think BR: What brands can learn from start-ups

25 May 2012 | by Ronnie Crosbie

It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning director, Outside Line.

Young forced to grow up faster amid economic uncertainty

25 May 2012 | by Kantar Media

The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

24 May 2012 | by Simon S Kershaw

What, precisely, has the coalition Government achieved so far? While you ponder that question, I must declare a vested interest in this week's review.

Evidon and DoubleVerify integrate privacy and ad verification

24 May 2012 | by Daniel Farey-Jones

Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up to integrate their services on DoubleVerify's platform.

Think BR: Making the most of Euro 2012 sponsorship

23 May 2012 | by Jamie Robertson

With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson, director, Ipsos ASI.

Think BR: Understanding big data

23 May 2012 | by Matt Barnett

Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.

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