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Be On integrates face recognition into branded video campaigns

Be On, AOL's global branded content business, has formed a partnership with Realeyes, an emotional-testing platform that claims to be able to measures how people feel and react when they view branded video content.

Exponential plots Cannes augmented reality ad

Exponential, the ad intelligence agency, is launching an interactive campaign at the Palais des Festivals in Cannes, on the same billboard site used by Twitter last year.

Google crowned world's biggest media company

ZenithOptimedia report shows the tech giant's rise, despite continued strength of the old order, Alasdair Reid writes.

Burberry teams with Google to send digital 'Burberry Kisses'

If you happen to see someone kissing their smartphone today, do not be alarmed, they have probably just discovered Burberry Kisses, a new brand campaign powered by Google.

Cameron and Westwood share stories at iEX2013

James Cameron, Vivienne Westwood, Heston Blumenthal and the Freakonomics author Steven Levitt shared insights and spread inspiration to a marketing audience at Idea Exchange (iEX2013).

Digital marketing is 'invasive and annoying', study claims

Around half of consumers find digital ads invasive, distracting and annoying, although they are more popular in the UK than in France and Germany, according to results of a study unveiled by Adobe today.

Tesco appoints Michael Comish group digital officer ahead of hiring spree

Tesco has promoted Michael Comish to the role of group digital officer as the retailer seeks to bolster its digital offering by hiring 150 people across the next year.

Facebook halves ad products to 'simplify' brand opportunities

Facebook is halving the number of ad products it offers after marketers told the social network "loud and clear" that it needed to simplify its proposition.

AppNexus bolsters European team

Ad technology platform business AppNexus is expanding its European team with the appointment of Jerome Underhill and Brandon Paine.

Google and Facebook would not cooperate with snoopers' charter

Google and Facebook are among the internet giants to have warned the home secretary, Theresa May, they will not cooperate with her plans to track everyone's internet usage.

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