Ronaldo, the Brazilian footballer turned marketing man, has claimed he is moving to the UK to study advertising at WPP under the mentorship of Sir Martin Sorrell.
The winning agency had a storming year, with new-business wins and a raft of social-media-driven work for several Olympics sponsors fuelling its record surge in profits.
It has been another strong year for M&C Saatchi Sport & Entertainment, producing two standout documentaries, some eye-catching Olympics work, and creating a global frenzy with a campaign for Castrol, fronted by Portuguese football star Cristiano Ronaldo.
BBH has won Marketing's coveted Ad Agency of the Year award for the first time in seven years.
In just a few days' time, Marketing will reveal the winners of its annual Agency of the Year awards.
Marketing is close to announcing the winners of its annual Agency of the Year awards, and for the first time we reveal the agencies to make each shortlist.
This week Out and About lets them eat cake with DCM, visits the New York Stock Exchange with The Lighthouse company and gets a Brazilian for the Generate summer party.
M&C Saatchi is considering rolling out its Sport & Entertainment division into Brazil, as the country gears up to host the 2014 World Cup and 2016 Olympics, according to David Kershaw, chief executive.
WPP has posted first half pre-tax profits of £357.7m and has confirmed it will move its headquarters back to the UK for tax purposes subject to shareholder approval.
Chime Communications, home to VCCP and sports marketing group CSM, has reported a 47% lift in headline pre-tax profit to £10.9 million for the first six months of the year, boosted by heavy involvement in the London 2012 Olympics and Paralympics Games.
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