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The Minimart wins £3m Sudocrem account

17 May 2013 | by Priyanka Mehra Dayal

Sudocrem, the nappy rash cream brand, has appointed independent advertising agency The Minimart to its £3m UK ad account as it looks to expand the brand.

Polycell gets cheeky in crack-filler campaign

17 May 2013 | by James Swift

Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.

Channel 4 "mating season" by 4Creative

17 May 2013

Channel 4 has produced a TV spot to promote its "mating season" collection of documentaries and dramas. The ad was created in-house at 4Creative and features Arthur, an old Galapagos tortoise whose wife has just died. The spot follows Arthur as he re-enters the confusing world of dating in the 21 st...

Polycell "no more unsightly cracks" by 18 Feet & Rising

17 May 2013

Polycell is releasing an ad by 18 Feet Rising to promote its new Quick Drying Polyfilla Spray product. In the spot, a son is instructed how to fill a crack in the wall by by his father, who, it turns out, is literally talking out of his arse. The spot will initially be released online with plans...

Jackpotjoy "just for the Jackpotjoy of it" by Isobel

16 May 2013

The online gaming company Jackpotjoy is releasing two interactive TV spots. The ads, created by Isobel, were shot in front of a live audience and take the form of a game show, hosted by former EastEnders acress Barbara Windsor. The ads depict tongue-in-cheek challenges such as "Which wheelie bin...

Carlsberg "where's the party?" by North Kingdom

15 May 2013

Carlsberg has teamed up with DJ Axwell one third of the Swedish House Mafia group to launch a global digital campaign by North Kingdom . The four-month campaign begins with the launch of Axwell s latest track, supported by an online video where users follow the story of a man on a journey to...

Race for Life "oi cancer" by MediaCom and Mother

15 May 2013

Cancer Research UK s women-only fundraising initiative, Race for Life, will air two TV spots during Britain s Got Talent on Saturday as part of an interactive campaign to rally support. The first ad shows hordes of runners supporting cancer sufferers and asks viewers to send in messages via oicancer.org....

Jaguar readies global campaign for F-Type launch

15 May 2013 | by James Swift

Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car.

BBH hires Patrick Lafferty to head up North America

15 May 2013 | by Jeremy Lee

Bartle Bogle Hegarty has hired Patrick Lafferty, the chief operating officer of McCann Erickson in North America, as chief executive of its North America operations.

Jaguar "your turn" by Spark44

15 May 2013

Jaguar is releasing a global advertising campaign to promote the launch of its F-Type sports car. The campaign was created by Spark44. A teaser ad for the car will debut on TV on 20 May, with the full version first airing on 25 May, and will run until July. The spot will also air in cinemas and be supported...

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