Think BR: The search for white space
25 May 2012 | by Will Landell Mills
How do we understand the world of evolving psychological needs, asks Will Landell Mills, director, Ipsos Marketing.
Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.
How do we understand the world of evolving psychological needs, asks Will Landell Mills, director, Ipsos Marketing.
The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen
The Corner climbs up the creative league further with its Hostelworld.com win, while 18 Feet & Rising is a new entry. In media, The Village Communications adds a new client, Northwood, to its billings.
Daily Mail & General Trust (DMGT)'s national and regional papers have reported a 24% fall in operating profits, while nearly 600 jobs have been axed in the six months to 1 April, the company reported today (24 May).
Hewlett Packard (HP) is to shed 27,000 jobs, or 8% of its workforce, in a global restructure, to strengthen itself in the areas of cloud computing, big data and security.
Future Publishing is planning to launch a print magazine to follow up its craft title Mollie Makes, while its iPad sales have now passed the £3m mark, according to chief executive Mark Wood.
Marks & Spencer has posted its first underlying pre-tax profits drop in three years and has revised its predicted growth in revenues down by around £500m across the next three years.
Budget airline Ryanair has reported a 50% surge in its annual pre-tax profits to €633m (£509m) for the year to 31 March, to record post-tax profit figure of €502.6m.