BlackBerry targets brands with launch of BBM on iOS and Android
14 May 2013 | by Matthew Chapman
BlackBerry plans to launch its BlackBerry Messenger (BBM) instant messenger service for free on the iOS and Android platforms this summer.
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Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.
BlackBerry plans to launch its BlackBerry Messenger (BBM) instant messenger service for free on the iOS and Android platforms this summer.
The Department for Education has forced BlackBerry to take action over the problem of children "sexting" each other using the brand's instant messenger service.
Online retailer Net-a-Porter has partnered luxury hotel firm Dorchester Collection to create its first "micro app" for a commercial partner.
The telecoms provider leveraged Facebook's mobile products to drive awareness and discovery of its new app, O2 Tracks.
Tesco hopes to create a "digital campus" with the opening of a number of offices in North London, as it seeks to benefit from the growing number of tech start-ups in the capital.
Pizza Hut is launching an app for Microsoft's Xbox games console that will allow players to order food using their controller.
Littlewoods is releasing its first above-the-line spring/summer campaign since 2009 to coincide with the launch of Myleene Klass debut swimwear collection. An interactive TV spot by St Luke s shows Klass emerging from the sea before turning her friends swimsuits into beachwear. During the Shazam-enabled...
Problem-solving, rather than novelty, innovations were the order of the day at Mobile World Congress 2013. By James Connelly.
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.