CANNES 2013: PHD is a massive multi-player game
18 Jun 2013 | by Arif Durrani
Omnicom's PHD media network is attempting to transform its approach to strategy and planning by adopting the principles of "gamification" to its business.
Nick Emery, the global chief executive of WPP's Mindshare, has underlined the importance of adapting and embracing the creativity that involves.
Omnicom's PHD media network is attempting to transform its approach to strategy and planning by adopting the principles of "gamification" to its business.
Far from the stereotypes of gamers being introverted and susceptible to anti-social behaviour, the latest research conducted by Omnicom's PHD demonstrates the more games you play, the more motivated you are.
UK agencies, clients and media owners have received 17 shortlisted entries in the contest for the Cannes Media Lions, four fewer than last year.
Jed Glanvill leaves Mindshare UK, Stephen Haines is New York-bound with Facebook and Piers Pottinger moves to Singapore, in this week's round-up of people moves across advertising, marketing, media and PR.
14 June 2013: Beattie McGuinness Bungay shoots up to number three in the table, while Enter is a new entry after winning Zeo Water.
Emirates is in the early stages of reviewing its global media arrangements, estimated to be worth £100 million.
Havas Media Group's new global managing director talks for the first time since being promoted last year. By Arif Durrani.
Depending on who you speak to, and at what point during the festival, the Lions' importance changes. By Alasdair Reid.
The Village Communications and The Red Brick Road have been appointed to launch Talent Backer, a website that will use crowd-funding to help people with a "talent" to finance their pursuits.