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Jaguar readies global campaign for F-Type launch

Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car.

Get set for a blockbuster summer

Smart brands will find plenty of big films in the coming months to associate themselves with, Tom Linay writes.

Odeon seeks agency for media business

Odeon, the UK cinema chain, is holding a review of its media planning and buying account, which has been held by MEC for eight years.

Rice Krispies "what's it like to be a fish" by Leo Burnett London

Kellogg has released a TV ad to promote its Rice Krispies Multi-Grain Shapes. The 30-second spot, created by Leo Burnett London, features a young child who, inspired by the different shapes in her cereal, wants to know what it is like to be a fish. In addition to the TV spots, the ad will air in cinemas...

Evian "baby & me" by BETC Paris

The bottled water brand Evian has rejuvenated its "live young" campaign with a new TV spot by BETC Paris. In the ad, which lasts over a minute, people are captivated by the reflection from a window that shows their baby selves. They then start dancing to the Ini Kamoze song Here Comes The Hotstepper,...

Tribeca Film Festival comes online to UK

Robert Di Niro's Tribeca Film Festival is being launched in the UK online with the first of six films available via Virgin Media as well as digital platforms including iTunes, PlayStation, and Xbox.

Early Rider "husky" by 18 Feet & Rising

The children s bike company Early Rider has launched its first-ever ad campaign. The spot, by 18 Feet Rising, is one of two films that will initially run online before airing in cinemas in the summer and on TV towards Christmas. The ad depicts a young boy riding his bike with his dog in tow....

Vodafone "the kiss" by Grey London

Vodafone has released a campaign to promote Vodafone Red, the customer proposition that includes multi-device plans, family pricing schemes and roaming offers. It introduces a limitless call and text plan. The 90-second TV and online spot, created by Grey London, shows two children kissing and follows...

Kellogg's Rice Krispies "days out" by Leo Burnett

Kellogg s Rice Krispies has released a TV spot to highlight its "days out" campaign, where adults go free with children's ticket purchases for Merlin Entertainments Group attractions such as Alton Towers, National Sea Life Centre and Legoland. The 30-second ad, which was created by Leo Burnett and...

Jameson "iron horse" by TBWA\Chiat\Day New York

Jameson has launched the latest phase of its "tall tales" TV ad campaign. In the spot, the brand's founder, John Jameson, rescues a runaway train and its cargo of Irish whiskey while inadvertently stopping an invasion of Ireland. The work, which will be supported by outdoor activity, was written by...

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