MEDIA360: Highlights from the conference
10 Jun 2013 | by Joel Fothergill and Sarah Johnson
Delegates from EasyJet, The Week and Ocean Outdoor reflect on last week's Media 360 event and awards.
A new campaign from Shelter, by Leagas Delaney, targets parents whose children will feel the full force of the housing shortage. The digital and regional outdoor ads, which show children s playhouses and tree houses, ask whether this will be the last house their child will ever own. Online executions...
Delegates from EasyJet, The Week and Ocean Outdoor reflect on last week's Media 360 event and awards.
The London Evening Standard's local TV station could reach nine million people when it launches next year, Andrew Mullins, the chief executive of ESTV told Media360 today.
The London Evening Standard has picked McCann London to promote its upcoming local TV channel, London Live.
The Mondelez-owned biscuit brand Oreo has released a print ad to celebrate opening its Sheffield factory the company s first in the UK. DraftFCB created the ad, which references the city s football teams Sheffield Wednesday and Sheffield United. The work was written by Dan Shone and art directed...
Roberto Mancini, the sacked manager of Manchester City, took out an ad in the Manchester Evening News on Saturday to thank the club's fans.
The car manufacturer Subaru is launching a campaign to promote its new model, the Forester. The Manchester-based agency BJL created the campaign, which targets rural areas in the UK. In addition to local and national press ads, Subaru will place ambient ads in garden centres near selected dealerships...
As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins the best media launch.
Whenever I m tempted to slag off some Big Dumb Agency move, I think of something Clay Shirky wrote, comparing our era to the advent of publishing: "We re collectively living through the 1500s, when it s easier to see what s broken than what will replace it." And I try to remember that pointing at the...
The bottled water brand Evian has rejuvenated its "live young" campaign with a new TV spot by BETC Paris. In the ad, which lasts over a minute, people are captivated by the reflection from a window that shows their baby selves. They then start dancing to the Ini Kamoze song Here Comes The Hotstepper,...