Languedoc wines are to be the subject of a PR campaign to simplify purchasing decisions, through promotion of the region as the more generic 'South of France'.
MOVIE MAG: Dennis Publishing is to launch an as yet unnamed magazine targeting young moviegoers in the US. The project is being overseen by Dennis Publishing's US president Stephen Colvin who said there was still a market for a magazine targeting young men on the back of the success of films such as...
TRADE BODY: The Institute of Sales Promotion, the body representing the promotions and incentives industry, has hired Clareville Communications. The agency's brief is to raise the ISP's profile within the industry and promote the sector nationally.
TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies.
CANTON, PA: Veal USA, formed by US veal producers, is planning a national campaign to promote veal consumption and to answer concerns about the treatment of veal calves. The campaign will be handled in-house, though Veal USA is considering taking on agency help for a spring celebrity chef tour.
FOOD: Golden Vale has hired Mason Williams to handle PR for snack Cheesestrings. The brief will target trade and consumer media in support of on-pack promotions and a nutritional campaign. The account will be run by senior account director Alison Ward.
BRUSSELS: Hill & Knowlton Brussels has launched a marketing policy taskforce to provide counsel on the regulatory and communications environment for advertising, sales promotion, sponsorship and direct marketing. The launch of the taskforce coincides with a review by the European Commission...
Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand, Bombardier English Premium Bitter.
Ever had the feeling that the world is getting younger, while you're just getting over the hill? It could be about to get worse. Toy company Bandai has just come up with new way of getting kids to help promote its products. It comes in the form of a child lending library for the media. But...
After a six-month search, Microsoft has announced the agencies for the pounds 330m European launch of its gaming console, Xbox.
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