Tesco relaunches Clubcard website to emphasise rewards
02 May 2013 | by Matthew Chapman
Tesco has relaunched its Clubcard website in order to lay the foundations for a more sophisticated digital presence for its loyalty scheme.
PZ Cussons has relaunched its fake tan brand St Tropez with a 2 million global campaign, created in-house. Print work, which features the supermodel Kate Moss wearing "the ultimate tan", is supported by online and in-store activity. In addition, there is a social media drive, by Karmarama, to encourage...
Tesco has relaunched its Clubcard website in order to lay the foundations for a more sophisticated digital presence for its loyalty scheme.
WHAT HE DID Townsend designed Bartle Bogle Hegarty's recent print ad for The Guardian's coverage of the legacy of Baroness Thatcher.
Sleek, minimal and timeless are the buzz words for the identity of Condé Nast College of Fashion & Design, which has opened its doors in the heart of Soho.
Trigonometry, geometry and engineering diagrams are the pillars of the design for Dodd's Gin as whisky experts London Distillery Company move into gin.
Neville Brody, the president of D&AD and world-renowned graphic designer, reveals his favourite work from this year's nominations. The winners will be unveiled at the D&AD Awards on 12 June.
The agency took a gamble by choosing a building full of empty storage docks and suspicious squatters in 2004, but Gordon Bowen was sold the moment he saw the view through the pane glass windows.
Top UK marketers including P&G's Roisin Donnelly, Topshop's Justin Cooke, EE's Spencer McHugh and former London 2012 marketer Greg Nugent were among the guests gathered to celebrate the unveiling of the new Marketing.
Sticking closely to its branding, Twitter has created a cuckoo clock called #flock that wirelessly connects to an individual Twitter account.
The balance of power could be about to swing in "copycat" packaging disputes after years of brand owners being the whipping boys, writes Matthew Chapman.