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St Tropez "the ultimate tan" by PZ Cussons

PZ Cussons has relaunched its fake tan brand St Tropez with a 2 million global campaign, created in-house. Print work, which features the supermodel Kate Moss wearing "the ultimate tan", is supported by online and in-store activity. In addition, there is a social media drive, by Karmarama, to encourage...

Tesco relaunches Clubcard website to emphasise rewards

Tesco has relaunched its Clubcard website in order to lay the foundations for a more sophisticated digital presence for its loyalty scheme.

James Townsend, designer, Bartle Bogle Hegarty

WHAT HE DID Townsend designed Bartle Bogle Hegarty's recent print ad for The Guardian's coverage of the legacy of Baroness Thatcher.

Condé Nast College opts for minimal and timeless identity

Sleek, minimal and timeless are the buzz words for the identity of Condé Nast College of Fashion & Design, which has opened its doors in the heart of Soho.

Dodd's Gin design brings in founder's engineering heritage

Trigonometry, geometry and engineering diagrams are the pillars of the design for Dodd's Gin as whisky experts London Distillery Company move into gin.

President's picks

Neville Brody, the president of D&AD and world-renowned graphic designer, reveals his favourite work from this year's nominations. The winners will be unveiled at the D&AD Awards on 12 June.

On the creative floor: Mcgarrybowen New York

The agency took a gamble by choosing a building full of empty storage docks and suspicious squatters in 2004, but Gordon Bowen was sold the moment he saw the view through the pane glass windows.

In pictures: Marketing's launch party

Top UK marketers including P&G's Roisin Donnelly, Topshop's Justin Cooke, EE's Spencer McHugh and former London 2012 marketer Greg Nugent were among the guests gathered to celebrate the unveiling of the new Marketing.

Twitter links cuckoo clocks to individual accounts

Sticking closely to its branding, Twitter has created a cuckoo clock called #flock that wirelessly connects to an individual Twitter account.

Why the cold war over 'copycat' branding may be set to heat up

The balance of power could be about to swing in "copycat" packaging disputes after years of brand owners being the whipping boys, writes Matthew Chapman.


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