On the creative floor: Mother New York
14 Mar 2013
The warehouse space, with its mismatched couches and waffles on the counter, helps foster collaboration. Or at least that's what the Swedes tell Paul Malmstrom.
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The agency took a gamble by choosing a building full of empty storage docks and suspicious squatters in 2004, but Gordon Bowen was sold the moment he saw the view through the pane glass windows.
The warehouse space, with its mismatched couches and waffles on the counter, helps foster collaboration. Or at least that's what the Swedes tell Paul Malmstrom.
Deutsch LA's vast open interior allows room for staff to be inspired and ideas to flourish. But, Mark Hunter argues, this only works when the creative department sits together to form the soul of the agency.
A new exhibition at the London Transport Museum celebrates the posters that have come to define travel in the capital, created by legendary names in the art and design world. Michael Walton discusses the work's enduring appeal.
Rather than the usual city-centre location, Pablo Del Campo opted for a converted stable to inspire creativity and dialogue.