Tesco is hoping to put F&F on the radar of the fashion pack following its debut catwalk show at London Fashion Week venue Somerset House last night.
16 May 2013
WHAT THEY DID Norbury and Bellis-Jones came up with the idea to launch a business selling cardboard boxes to home-movers on behalf of the youth homeless charity Depaul. Profits from the boxes, which feature tales of youth homelessness, go to the charity.
Tell us about this project. We knew traditional...
With all eyes on Marks & Spencer's Autumn/Winter collection, unveiled last night, will the focus on quality and the new "Best of British" range be enough to transform its fortunes? We asked retail specialist Nick Gray, managing director at Live & Breathe, and former Ben Sherman head of marketing, whether...
15 May 2013
The "style conscious woman" is the target of a campaign based on an idealised English home with photography shot by Rebecca Miller at Barlaston Hall, an 18th century manor house on the original Wedgwood Estate.
14 May 2013
The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity.
The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...
Extensive coverage and reflection following the death of former Prime Minister Margaret Thatcher drove thousands of readers to the newsstands last month, the latest figures by the Audit Bureau of Circulations confirm.
10 May 2013
PZ Cussons has relaunched its fake tan brand St Tropez with a 2 million global campaign, created in-house.
Print work, which features the supermodel Kate Moss wearing "the ultimate tan", is supported by online and in-store activity.
In addition, there is a social media drive, by Karmarama, to encourage...
Tesco has relaunched its Clubcard website in order to lay the foundations for a more sophisticated digital presence for its loyalty scheme.
02 May 2013
WHAT HE DID Townsend designed Bartle Bogle Hegarty's recent print ad for The Guardian's coverage of the legacy of Baroness Thatcher.
Sleek, minimal and timeless are the buzz words for the identity of Condé Nast College of Fashion & Design, which has opened its doors in the heart of Soho.