28 Oct 2010
View all of the winning campaigns from the Financial, Corporate & Utilities category.
21 Oct 2010
| by Staff
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings across the world as part of its first global brand campaign.
Google continues to go from strength to strength as a brand, after being named the biggest climber in this year's top 20 Best Global Brands, as compiled by Interbrand.
Back-to-school promotional offers dominate the national papers today as the new September term fast approaches.
The forthcoming bank holiday weekend spawns deals and weekend sales being advertised across the national press, with Argos taking a presence in several titles.
The Advertising Standards Authority runs an ad in The Guardian, explaining that it judges ads on whether they are "harmful, misleading or offensive".
Retailers line up to offer laptops and electronics to parents looking to prepare students for university while end of summer deals mark the final weeks of the holidays.
Greggs continues its PR campaign to become "the home of fresh baking", after recruiting Biss Lancaster in March to push the marketing message.
Travel companies continue to advertise late holiday deals, following the announcement that the BA strikes will not go ahead as planned.