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Brand backers await World Cup 2018 decision

02 Dec 2010 | by John Reynolds

Brands such as Morrisons and British Airways will learn this afternoon whether their support for England has paid off when Fifa reveals which nation will host the 2018 World Cup.

Revolution publishes vodka calendar to showcase online shop

19 Nov 2010 | by Loulla-Mae Eleftheriou-Smith

Revolution vodka bars is launching a charity calendar to boost publicity for its new online shop.

Ryanair launches 2011 calendar of hostesses

10 Nov 2010 | by Loulla-Mae Eleftheriou-Smith

Ryanair has today (10 November) launched a 2011 calendar featuring its air hostesses stripped down to bikinis, in a bid to raise €100,000 for a German charity.

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.

BEST GLOBAL BRANDS 2010: Google goes from strength to strength

16 Sep 2010 | by Arif Durrani

Google continues to go from strength to strength as a brand, after being named the biggest climber in this year's top 20 Best Global Brands, as compiled by Interbrand.

Drinkaware launches next phase of campaign

02 Sep 2010 | by Gemma Charles

Drinkaware, the alcohol awareness charity, has unveiled the second part of its five-year £100m campaign aimed at persuading young people to drink responsibly.

Heinz to put 100-year-old label on Cream of Tomato soup

01 Sep 2010 | by John Reynolds

Heinz is celebrating the 100th anniversary of its famous Cream of Tomato soup by re-releasing its original 1910 label on limited edition cans.

LK Bennett to roll out 'real women' campaign

29 Jul 2010 | by Nicola Clark

LK Bennett has turned to "real women" rather than professional models to front a marketing campaign to celebrate the luxury fashion brand's 20th anniversary and showcase its autumn/winter collection.

Sector insight: Dog and cat food

23 Jun 2010 | by Jain Bainbridge

Cash-strapped pet-owners appear more inclined to splash out on food for their furry friends than costly meals for their families.

Sector insight: Personal pensions

16 Jun 2010 | by Jane Bainbridge

The UK pensions industry has been rocked by the recession, but a significant potential market remains to be tapped.

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