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The balance of power could be about to swing in "copycat" packaging disputes after years of brand owners being the whipping boys, writes Matthew Chapman.
Beattie McGuinness Bungay has developed its first work for the natural energy drink Pussy. The launch campaign comprises outdoor executions with word play on the brand name. BMB took a minority shareholding in the company in 2011 and works as its strategic and creative consultant.
Diet Coke celebrates its 30th anniversary in the UK and Europe this year and is to put the occasion at the heart of its marketing, in order to engage with its core female target audience in the aftermath of the Olympic Games.
Blast Radius, the interactive marketing agency, has created a Facebook campaign for Dr Pepper, featuring a seemingly never-ending can of the drink.
For the launch of the Evian's home delivery service evianchezvous.com, BETC Paris' digital arm, BETC Digital, has created a fridge magnet that can order bottled water when you run out.
The pop star Nicki Minaj stars in a global Pepsi campaign by TBWA\Chiat\Day that aims to encourage people to live in the moment.
Tropicana wanted to brighten up commuter's mornings by making the sun rise two hours early in London's Trafalgar Square. We find out how they pulled it off.
Brand Republic has inducted the first six entrants to its Hall of Fame with Dare, Jill McDonald, John Lewis and Innocent among those honoured.
Diet Coke has launched a new ad under its 'Love it light' strapline.
View all of the winning campaigns from the Grocery, Soft Drinks & Household category.
