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5 Gum "taste intense" by Billington Cartmell

14 May 2013

The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...

Dodd's Gin design brings in founder's engineering heritage

26 Apr 2013 | by Matthew Chapman

Trigonometry, geometry and engineering diagrams are the pillars of the design for Dodd's Gin as whisky experts London Distillery Company move into gin.

Why the cold war over 'copycat' branding may be set to heat up

10 Apr 2013 | by Matthew Chapman

The balance of power could be about to swing in "copycat" packaging disputes after years of brand owners being the whipping boys, writes Matthew Chapman.

Green & Black's "this is not a chocolate bar" by Mother

14 Mar 2013

Mother has created its first advertising campaign for Green Black s since picking up the business last year. The print and outdoor activity gives the different flavours unique personalities. Each execution features the headline: "This is not a chocolate bar." The Butterscotch bar is pictured lying...

Lurpak "good, proper food" by Wieden & Kennedy

07 Feb 2013

Lurpak has released an ad campaign, by Wieden Kennedy, spanning TV, cinema, press, out-of-home, digital, in-store and experiential. The work encourages people to look at comfort food in a new light. The TV spot, directed by Vince Squibb at Gorgeous, breaks on Sunday on ITV. The campaign was created...

Annie Leibovitz shoots Stella Artois campaign

22 Jan 2013 | by Anne Cassidy

Annie Leibovitz, the celebrated photographer, has shot a new campaign for Stella Artois called 'Timeless Beauty'.

Pussy Drinks "launch campaign" by Beattie McGuinness Bungay

17 Jan 2013

Beattie McGuinness Bungay has developed its first work for the natural energy drink Pussy. The launch campaign comprises outdoor executions with word play on the brand name. BMB took a minority shareholding in the company in 2011 and works as its strategic and creative consultant.

Diet Coke celebrates its 30th anniversary

16 Jan 2013 | by John Reynolds

Diet Coke celebrates its 30th anniversary in the UK and Europe this year and is to put the occasion at the heart of its marketing, in order to engage with its core female target audience in the aftermath of the Olympic Games.

P&G scoops Brand of the Year award

29 Nov 2012 | by Noelle McElhatton

Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association with Marketing and sponsored by international design agency Tag.

Mr Kipling "a miniature Kipling Christmas" by JWT London

28 Nov 2012

Mr Kipling's new outdoor campaign, created by JWT London, features two new Christmas products, Mince Pies with Brandy Sauce, and Black Forest Whirls, as well as classics such as Christmas Cake Slices and Frosty Fancies. Launching on 10th December and running for two weeks, the work shows miniature...

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