Campaign Media Awards - Best Transport Campaign: Citroën
22 Nov 2012
Car buyers were losing interest in Citroën and OMD's brief was to renew interest in the brand and find a way to showcase the Citroën DS5 experience to captivate potential buyers.
Volkswagen has launched a poster campaign to promote its long-running partnership with independent cinemas. The work, by Adam Eve/DDB with illustrations by Noma Bar, features images based on Jaws , Taxi Driver and The Silence Of The Lambs . Each poster includes the strapline "See film differently"...
Car buyers were losing interest in Citroën and OMD's brief was to renew interest in the brand and find a way to showcase the Citroën DS5 experience to captivate potential buyers.
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
Publicis Conseil has created a campaign to promote the launch of the new Renault Clio.
The Red Brick Road has launched its first campaign for Suzuki since being awarded the business after a pitch in February.
Nissan has released an integrated campaign in France that includes press and outdoor work.
Dare has created BMW's first UK gaming app, BMW Ultimate Track, to promote the launch of the new BMW 3 Series in the context of the company's sponsorship of London 2012.
Tribal DDB Amsterdam has launched an interactive online game for Volkswagen, featuring the third generation of the Beetle car.
To celebrate the launch of the up!, one of the smallest Volkswagens ever made, DDB UK and VW Fleet Services have compiled a book showcasing the narrowest roads to travel across the UK.
TBWA has created a pan-European campaign for the Nissan Juke, communicating the brand's new positioning: "Nissan. Innovation that excites."