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Forbes has released a series of print ads to promote its Rich List. The ads show how even stars such as the singer Madonna and the footballer Cristiano Ronaldo earn a pittance compared with the world s richest people. For example, one ad shows Ronaldo as a robot, and tells us that he would have to play...
The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...
PZ Cussons has relaunched its fake tan brand St Tropez with a 2 million global campaign, created in-house. Print work, which features the supermodel Kate Moss wearing "the ultimate tan", is supported by online and in-store activity. In addition, there is a social media drive, by Karmarama, to encourage...
The National Trust has launched a campaign to promote places the nation loves, such as Wicken Fen and Stourhead. The outdoor, press and digital activity, by 18 Feet Rising, features children at National Trust properties. Each execution shows a different activity, such as playing in the mud or bug-hunting,...
Volkswagen has launched a poster campaign to promote its long-running partnership with independent cinemas. The work, by Adam Eve/DDB with illustrations by Noma Bar, features images based on Jaws , Taxi Driver and The Silence Of The Lambs . Each poster includes the strapline "See film differently"...
Marks Spencer is launching its first seasonal outdoor brand campaign for three years. The ads, created by Rainey Kelly Campbell Roalfe/Y R, feature images shot by the fashion photographer Andreas Sj din and aim to demonstrate the "craftsmanship and innovation" of the retailer s products. The six executions,...
Mother has created its first advertising campaign for Green Black s since picking up the business last year. The print and outdoor activity gives the different flavours unique personalities. Each execution features the headline: "This is not a chocolate bar." The Butterscotch bar is pictured lying...
The Sunday Times has launched a print, outdoor and digital campaign to promote Style magazine s Best Dressed List. The activity, created by Grey London, "crowns" fashion royalty including the celebrities Victoria Beckham, as Queen Victoria, Tinie Tempah, as King Louis XVI, and Kate Moss, as Queen Elizabeth...
Virgin Trains is launching a 7 million vintage-inspired integrated campaign to promote its service as the most efficient way to travel across its routes. Created by Elvis, the first phase of the work will run across outdoor, print, digital and radio. The agency worked with the design shop I Love Dust...
Harvey Nichols is to launch a tongue-in-cheek print, online and outdoor campaign featuring women carrying oversized dogs in handbags. The work, created by Adam Eve/DDB, plays on the celebrity fashion trend of carrying small dogs in oversized handbags. The strapline reads: "Harvey Nichols the new...
