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The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...
The National Trust has launched a campaign to promote places the nation loves, such as Wicken Fen and Stourhead. The outdoor, press and digital activity, by 18 Feet Rising, features children at National Trust properties. Each execution shows a different activity, such as playing in the mud or bug-hunting,...
101 has unveiled a new series of ads in its campaign for the Art Fund, the national fundraising charity for art. The work aims to drive awareness of the National Art Pass by juxtaposing it with famous artwork. It was written by Mark Elwood and art directed by Dave Allen. The campaign comprises outdoor,...
Western Union is marking its sponsorship of the Uefa Europa League and the Pass initiative with a new poster campaign. For every pass made in the tournament, Western Union will donate a day of education to under privileged children. The work, created by 180 Amsterdam, combines the logos of the football...
Durex has launched a global social media campaign, by Havas Worldwide, that will commit the brand to donate one condom for every social media interaction with the initiative in the run-up to World Aids Day on 1 December. Durex aims to donate 2.5 million condoms to charities that can make a difference...
Google has launched a "digital creativity guidebook" that is designed to show the industry the different ways in which people are using its suite of products, and how marketing professionals can use them creatively. Adam Eve/DDB developed the digital pop-up book, which can be found at www.creativesandbox.com,...
Following the release of its TV ad last week, Barclaycard has launched an augmented-reality game created by Dare. The app uses skin-tracking technology that means its characters are only activated in someone s hand or anywhere that is "skin"-coloured. Players can use their smartphones to play with...
Work Club has created a platform for Ballantine s that lets people enhance their Instagram photos by adding bespoke music. The Loud Blue platform, the next phase in the Scotch whisky brand s "leave an impression" campaign, uses an algorithm that analyses photo data and creates music that represents...
The Royal British Legion has released its 2012 advertising campaign for the Poppy Appeal.
Isobel has created the brand identity and an ad campaign for OnTrees, the soon-to-be-launched money management tool.
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