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Adwatch (Dec 7) - Top 20 recall: John Lewis

07 Dec 2011 | by Mark Hurst, Creative Director, MWO

The department-store chain has proved that 'sweet' really works with emotive ad.

Adwatch (Nov 30) - Top 20 recall: Aldi

01 Dec 2011 | by David Golding, Founding partner, Adam & Eve

The discount supermarket's campaign has given it a warm, human face for the first time.

Adwatch (Nov 16) - Top 20 recall: Holland & Barrett

16 Nov 2011 | by Tony Quinn, head of planning, JWT London

Ad promoting health-food and supplements chain's loyalty card inspires 'handout dread'.

Adwatch (Nov 9) - Top 20 recall: John West

09 Nov 2011 | by Beeker Northam, Executive strategic director, Dentsu London

Ad misses the chance to highlight an interesting initiative more effectively.

Adwatch (Nov 2) - Top 20 recall: The Health Watch

02 Nov 2011 | by Richard Alford, Managing director, M&C Saatchi

Afro hair and loud acting make for good recall but leave room for doubt about the product.

Adwatch (Oct 26) - Top 20 recall: Sainsbury's moves past Oliver

26 Oct 2011 | by Nick Darken, Executive creative director, Albion

The supermarket has moved its ads into the post-Jamie Oliver era with great poise.

Adwatch (Oct 19) - Top 20 recall: Halifax

19 Oct 2011 | by Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO

The high-street banking brand has opted for an ad with a familiar approach.

Adwatch (Oct 12) - Top 20 recall: Moneysupermarket

12 Oct 2011

The price-comparison site has struck back in the battle to be memorable.

Adwatch (Oct 5) - Top 20 recall: Barclays

06 Oct 2011 | by Neil Dawson, Chief executive, BETC London

The bank has found a way to inject humour into what is really a dry, generic message.

Adwatch (Sept 28) - Top 20 recall: Birds Eye

28 Sep 2011 | by Leon Jaume, Executive creative director, Engine and WCRS

Ad catches our attention by avoiding all the safe, cosy and familiar options.

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