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Coca-Cola celebrates 80 years of Christmas advertising

25 Dec 2011 | by Georgina Brazier

As Coca-Cola celebrates 80 years of Christmas ads, we look back over eight decades of advertising starting with the brands introduction of the iconic red suited Santa figure that still forms a major part of its brand strategy.

Tetley's revamps ITV4 idents in £5m push

22 Dec 2011 | by Gemma Charles

Tetley's has refreshed its ITV4 idents to support the brand's redesign as part of a £5m campaign that will see the ale on ITV4 for 47-hours every week.

Confused.com announces Nectar partnership with TV ad

14 Dec 2011 | by Alex Brownsell

Confused.com is launching a marketing campaign to promote a new tie-up with loyalty scheme Nectar.

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.

War of the Words: Highlights and interviews with the winners

12 Dec 2011 | by Sarah Johnson

Campaign's debut War of the Words event gave advertising's next generation the chance to pitch their ideas about the future of the industry - watch our video report for highlights and interviews with the winners.

P&G brings back Old Spice guy as MANta Claus

08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

Procter & Gamble (P&G) has launched a Christmas viral campaign for its Old Spice brand using its now iconic Old Spice guy, Isaiah Mustafa, as the festive MANta Claus.

Marketing video report: Patrick Kalotis on how social media is transforming PepsiCo's relationship with consumers

08 Dec 2011

Patrick Kalotis, group marketing director, PepsiCo UK talks about how new technologies have changed the face of marketing and how he came to be called Mr Breakfast.

Hijacking hearts, boobs and minds

07 Dec 2011 | by Steve Stretton, Sarah Stratford, Archibald Ingall Stretton, Kris Hallenga, CoppaFeel!

CoppaFeel! seeks to raise awareness of breast cancer to young people, but it also ends up being a prime example of what effective integration is.

Producing the impossible

07 Dec 2011 | by Lins Karnes, Riccardo Giraldi, B-Reel, Philippa Allen, B-Reel Films

It is essential to define a set of integrated principles that stand the test of these changing times

A User-First Approach

07 Dec 2011 | by Marc Heal, Duke & Earl

Multi-platform channel campaigns provide agencies with a framework for genuine integration.

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