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Office of Fair Trading tells comms professionals to rethink Twitter tactics

16 Dec 2010 | by David Woods

PR professionals have been warned to change the way they use Twitter and other social media platforms following groundbreaking action by the Office of Fair Trading.

Harvey Nichols launches satirical online video

15 Dec 2010 | by Sara Kimberley

Harvey Nichols is launching a humorous tongue-in-cheek online video targeting upmarket fashionistas.

Zoopla secures cash for marketing investment

15 Dec 2010 | by Daniel Farey-Jones

Property website Zoopla.co.uk has raised £3.25m to invest in a fresh advertising push in January.

IPC claims Nuts readers no longer 'lads'

15 Dec 2010 | by Katherine Levy

IPC Media has conducted new research into the attitudes of young men who fall into its core demographic of readers for brands such as Nuts and NME, which shows they no longer fit the "lads" stereotype.

Freederm sponsors ITV1's 'Take Me Out'

13 Dec 2010 | by Maisie McCabe

Freederm, the skincare brand, has been unveiled as the sponsor for the second series of 'Take Me Out,' the dating game show presented by Peter Kay's 'Phoenix Nights' sidekick Paddy McGuiness.

Audi to launch A7 Sportback ads during X Factor final

10 Dec 2010 | by Alex Brownsell

Audi is to launch a TV ad for its A7 Sportback model during the live final of 'The X Factor' on ITV1 this weekend (12 December).

Entertainment: Five ways to get into gaming

08 Dec 2010 | by Peter Hay

Video game launches are becoming as high profile as film premieres. Peter Hay looks at how to capitalise on gaming's growing popularity.

Harry Potter fever helps PlayStation deliver one million impacts

03 Dec 2010 | by Katherine Levy

The new Harry Potter film helped a Sony PlayStation ad deliver one million impacts at the cinema last weekend, according to figures from Digital Cinema Media (DCM).

British TV will host product placement in 2011

03 Dec 2010 | by Arif Durrani and Maisie McCabe

Product placement in British films, TV series, entertainment shows and sports programmes is set to become a reality, when Ofcom unveils plans to legalise the practice in its Broadcast Code in the coming days.

PPA launches Future of Publishing resource

02 Dec 2010 | by Katherine Levy

The Periodical Publishers Association has gathered insight from magazine chiefs in a collection of videos and essays dedicated to the future of the magazine publishing industry, called Future of Publishing,

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