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Dare: Lessons from the Fat Duck

03 Dec 2010 | by Nick Emmel, Dare

The importance of choosing the right media is being forgotten in the rush to adopt new channels

Dentsu London: The Hadron Collider

03 Dec 2010 | by Ida Rezvani and Beeker Northam, Dentsu London

Give an old word for an old world a progressive new meaning and agencies can be the force that allows all parties to collide beautifully

EHS 4D Group: Data - The New Fuel

03 Dec 2010 | by Tash Whitmey and Daniel Floyed, EHS 4D Group

Connectivity has changed the DNA of advertising campaigns, so the key to integration is data, enabling campaigns to become more personal

Euro RSCG London: Invent The Future

03 Dec 2010 | by Russ Lidstone and Anthony Edwards, Euro RSCG London

With technological progress moving so quickly in the 21st century, agencies must already have approaches in place to respond

G2 Worldwide: New Beginnings

03 Dec 2010 | by Pietro Leone and Jim Taylor, G2 Worldwide

As an industry, we have failed to deliver a consistent form of integration of communication to clients

Imagination Europe: Transforming Businesses through Creativity

03 Dec 2010 | by Julian Baker, Douglas Broadley and Paul Simonet, Imagination Europe

An innovative creative offering, with diversity, collaboration and co-creation at its heart, is the best way for agencies to satisfy clients' voracious appetite for compelling brand content

Inferno: Not Rocket Science

03 Dec 2010 | by Robin Jaffray, Inferno

Platforms are the glue between different activities

MBA: Integration Is Dead

03 Dec 2010 | by James Devon and Stephen Maher, MBA

No longer should integration stop at marketing. In a post-integration world, an entire business shapes itself around a unifying thought.

Mindshare: Follow The Money

03 Dec 2010 | by Marco Rimini, Mindshare

Integration is something that is best left to the customer, which is why the integrating framework needs to be customer - not brand-based.

MyAgency: Reclaim The Word

03 Dec 2010 | by James Easterbrook, MyAgency

By integrating creative thinking, rather than just media, businesses can identify new ways to engage with consumers

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