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Harry Potter helps BMW make 'cinema advertising history'

25 Nov 2010 | by Katherine Levy

BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad from a single film, thanks to the popularity of the latest Harry Potter movie.

How to measure true engagement

15 Oct 2010 | by Ol Janus, EHS 4D Discovery

Brands have so many opportunities to engage with consumers, if they use data and channels wisely.

The Dawn of Engagenomics

15 Oct 2010 | by Mike Cullis, Elvis

Because an engaged customer is a spending customer, every channel requires commercial value

A New Vision

15 Oct 2010 | by Professor Derek Holder, IDM

People with something to sell have always strived to engage customers. The only difference now is the wealth of tools available to enable dialogue

We Want Action

15 Oct 2010 | by Paul Munce and James Middlehurst, MBA

Direct marketers with a broader view of how consumers respond to their campaigns are better able to produce work that results in positive action

Content is King

15 Oct 2010 | by Hugh Burrows, Que Pasa Communications

Companies can foster communities of engaged consumers through the 'socialisation of content', where branded material meets social media

Get Real

15 Oct 2010 | by Rik Haslam, RAPP

Forget the old ad stereotypes and follow these five steps to creating real relationships with consumers

Beyond Distraction

15 Oct 2010 | by Jeremy Garner and Mark Brown, Weapon7

Why Distraction Culture and the New Engagement are rapidly changing the game for advertisers and consumers alike

Littlewoods launches first TV ad starring Coleen Rooney

01 Sep 2010 | by Sara Kimberley

Coleen Rooney features as a fashion boot-camp officer in her first ad for Littlewoods.com, which aims to get viewers to text in to 'enrol' with the brand.

WaterAid highlights diarrhoea as a killer

23 Aug 2010 | by Ben Bold

WaterAid is launching a hard-hitting TV campaign created by Kitcatt Nohr Alexander Shaw that highlights the plight of people living in areas of poor sanitation, through a dark version of the playground song, 'Diarrhoea Diarrhoea'.

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