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London freesheets - what do commuters really think?

27 Apr 2007 | by Vox pop

The London freesheet war between Associated and News International is getting more intense. The two rivals are attacking each other over their distribution methods and circulation claims. Here you can see a short video reporting what consumers really think about the freesheets as we outline the issues...

Kingsmill 'slice of life' by M&C Saatchi

12 Feb 2007

TV ad showing assorted occasions when kingsmill brings a smile to the faces of loved ones.

Orange 'michael madsen gold spot' by Mother London

07 Feb 2007

Michael Madsen stars in this gold spot as Mr Dresden and Elliott completely overturn his "Phonebox Killer" horror movie in favour of using a 3G Orange mobile phone which of course defeats the object of being an anonymous caller.

Persil 'blaze of glory' by BBH

18 Jan 2007

In the style of a spaghetti western, the ad opens on the epic showdown between two dads and their kids after a fun afternoon playing in the garden. After being cornered in the shed there is only one thing left for the dads to do, face the onslaught of mud pies hurled at them by their kids as they try...

Pantene 'mantra' by Grey London

18 Jan 2007

Grey London has produced a campaign for Pantene hair care and styling products that focuses on the positive impact that good hair has on a woman's day. The 30-second spot focuses on various personal mantras such as "make a wish list, not a to do list", "make love, not dinner", "buy flowers, not groceries"...

Hyundai 'liquid metal' by VCCP

17 Jan 2007

The creative sees the cars morphing into liquid metal, then back to car with a voiceover that begins "quality flows through every surface of a Hyundai". The production uses a sequence of shots showing cars being formed from slow flowing metallic liquid. The shoot involved a Phantom HD high speed camera,...

Virgin Holidays 'Get More' by Kittcat Nohr Alexander Shaw

10 Jan 2007

Kitcatt Nohr has devised two executions for the Virgin Holidays Get More TV campaign: a 40 second brand awareness ad and a 10 second offer-led advert. The first TV ad execution celebrates the exciting range of activities available to Virgin Holidays' customers and is set in a hotel room overseas with...

Options 'Speed Dating' by Lowe London

09 Jan 2007

The light-hearted campaign, 'There's one that's you', follows the journey of one girl's search for love at a 'Speed Dating' session. The unusual thing is that the colourful characters she meets are all wearing large Options sachets as tops. Each potential suitor represents a different flavour of hot...

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