Search results
to remove filtersAdd Search Filters:
By Date
- 06-Oct-1993 (1)
By Publication
- Campaign Work (1)
By News Type
- News (1)
By Discipline
- Marketing (1)
By Sector
- Retail (1)
Sainsbury's 'celebrity recipes' by Abbott Mead Vickers BBDO
06 Oct 1993
If there's one campaign that marked the turning point in the transformation of Sainsbury's from a cheap downmarket chain to the grocer of the middle classes, the celebrity recipe series from the early 90s was surely it.
Additional Information
Latest jobs Jobs web feed
-
Associate Director - Consumer Health and Fitness
Reuben Sinclair
up to £70k, pus benefits - personalised training programme, healthcare, early finish fridays..., Central London -
PR Manager
BOC Group
Competitive salary and benefits , Guildford Surrey -
Business Development Manager - Public Relations
PR Futures
£30-£40k+package, London -
Head of campaigns - PR
Samsung
Competitive Salary + Bonus + Benefits, South East region -
Head of B2B PR
Samsung
Competitive Salary + Bonus + Benefits, South East region
Most read
- George Pitcher sets out plans for Jericho Chambers to overcome 'redundant' PR model
- Sony to split consumer electronics PR brief in two putting Cake on alert
- The real influencers in Westminster outnumber lobbyists
- Albion Drive picks up six-figure brief for Nominet Trust
- NHS ratchets up role of PR to refocus on service's reputation
- Eleven UK agencies shortlisted for Cannes PR Lions
