02 May 2013
Virgin Holidays is launching a campaign that urges customers to unleash their mojo. The TV spot was created by M C Saatchi Group and will first air on 4 May during Britain s Got Talent on ITV. In the 40-second ad, a family escapes the daily grind by going on holiday. It closes with the line: "You see,...
18 Apr 2013
Ian Darby s ears popped after listening to the voiceover on the new American Airlines ad: "This expensive-looking corporate tat features people who are still amazed by a plane flying overhead, backed by a feeble script that appears to equate a mere livery change with the progress of the human race."
10 Apr 2013
KLM has launched a campaign to promote its offer to send a competition winner into space. Rapp, in conjunction with Tribal DDB Amsterdam, designed the website for the competition. The website contains an interactive movie that allows users to guess where a balloon released into the atmosphere by KLM...
Digital communication is no substitute for human connection through travel, according to Simon Lloyd, marketing director at Virgin Atlantic.
Etihad Airways, the national airline of the United Arab Emirates, is launching its first major ad campaign in three years in a bid to reinforce the high level of customer service it offers its passengers.
Emirates has launched 29 whimsical animated ads in 14 languages to show the lighter side of language.
20 Nov 2012
M C Saatchi has created a series of idents for Virgin Holidays to support its sponsorship of ITV London Weekday Weather. Manning Gottlieb OMD secured the deal between ITV Commercial and Virgin Holidays. The creative activity is the first by M C Saatchi since winning the business in September. The work...
M&C Saatchi has created its first piece of work for Virgin Holidays since winning the account in September.
Following his presentation at IAB Engage, Brand Republic's Loulla-Mae Eleftheriou-Smith talks to Peter Duffy, marketing director for EasyJet, about Sophie Morgan, C4's Paralympic presenter who took to Twitter to complain about the airline's disabled access.
24 Oct 2012
British Airways has launched a TV ad as part of its "short haul" campaign by Bartle Bogle Hegarty.