In a statement of intent Apple has turned its attention to its high design values with a TV spot that introduces a 'designed by Apple in California' endline.
12 Jun 2013
Apple has launched a TV ad in the US. The spot was created by TBWA\Media Arts Lab and espouses Apple s philosophy of focusing on making things perfect while showing people using the brand s products. The ad was written by Zane Miller and Rob Goldenberg, and art directed by Danny Duran. It was directed...
Rory Sutherland will reveal his views on direct marketing, Twitter and creating value, in the latest instalment of Campaign's Talking Inspiration series, out next week.
Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.
Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.
09 May 2013
Sony Mobile has teamed up with members of the bands OK Go and Pyyramids to create a music video to promote the Xperia Z smartphone. The musicians travelled to Mount Nuolja in Sweden with the photographer Martien Mulder to see the Northern Lights and used the Xperia Z to create an audiovisual piece that...
02 May 2013
The service aims to move the company further upstream with the lure of social storytelling for brands, Arif Durrani writes.
Samsung has signed up as the UK launch advertiser of Be On, a global branded content business owned by AOL, with a major digital push to support its Galaxy S4 smartphone.
30 Apr 2013
The Roman Coppola-directed film pokes fun at the smartphone wars by using the two-sided nature of a wedding as a metaphor for the enmity between iPhone and Samsung Galaxy users.
Vodafone is launching a global emotive ad campaign to promote its unlimited text and talk phone plan, Red, in a major shift in tone from the telecom giant's other brand work.