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Acer has launched an online spot featuring the DJ Ti sto. The three-minute film, created by Mother, broke last week on YouTube and promotes the brand s Aspire P3 Ultrabook. The protagonist in the ad is Ti sto s assistant, Vernon, who uses his Acer computer to organise his boss diary and also to explore...
Microsoft has launched a TV and print campaign, created by Wunderman, promoting the privacy features of Internet Explorer. The TV spot gives examples of situations where people would want to share information, but shows extraneous information they may want to keep private such as a parent wanting...
The service aims to move the company further upstream with the lure of social storytelling for brands, Arif Durrani writes.
Scientists at IBM have created the 'world's smallest movie' with a stop motion film that used a super-sharp needle and a two ton microscope to manipulate thousands of atoms to create 242 frames of stop-motion action.
Hundreds of cast and crew were drafted in to film cheerleaders, Roman centurions and police cars charging across a New Zealand beach.
What's worth discussing, though, is the 'look and feel', and the end line 'We can help', particularly, in the context of the recent turnaround in DSG's UK performance; the successful repelling of Best Buy; and the demise of Comet.
Currys PC World is running idents featuring a man turning into a knight in shining armour after giving his wife a present bought from the retailer.
M&C Saatchi has created an integrated campaign for Dixons Retail's Currys and PC World with work running across TV, print, digital, in-store, online and CRM.
Grey London has created an orchestra made out of old office machinery for an online spot for Brother.
Acer has appointed independent media agency DWA to handle the EMEA media planning and buying for its Aspire s7 campaign.
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