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Axe/Lynx "first impressions count" by Bartle Bogle Hegarty

22 May 2013

Axe/Lynx has released a series of 20-second TV ads to promote its updated hair-styling range. Bartle Bogle Hegarty created the campaign, which aims to highlight the power of a well-coiffed hairdo. Each spot shows men and women coming together in odd situations for instance, a runner falling for a...

Lynx celebrates Africa's 18th birthday with social graffiti

22 May 2013

Brighton-based graffiti artists Pinky and Barney Chum101 used tweets using the hashtag #LynxAfrica18 to create a homage to Lynx Africa's coming of age.

Puma Sync "Dance Dictionary" by Grey London

10 May 2013

Puma has created an online tool called Dance Dictionary to promote its Sync range of fragrances. The campaign, by Grey London, sees Puma collaborate with freestyle dancers to compile a dance lexicon. People can use the dictionary to create messages and share them through social networks and e-mail....

Nivea "it starts with you" by DraftFCB

29 Apr 2013

Nivea has launched a global campaign to promote its Active Age range of men s facial products. The activity, which was created by DraftFCB, is being rolled out across multiple channels including TV, digital and point-of-sale. The TV ad opens with a man staring at his reflection in a mirror before revealing...

Johnson & Johnson "for all you love" by TBWA\Chiat\Day

26 Apr 2013

Johnson Johnson is launching a campaign by TBWA\Chiat\Day. The TV spot, which first airs in the US on 6 May, shows families caring for each other while a voiceover talks about love. It was written by Michael Yagi and Gage Clegg, and art directed by Carolina Labi. Jeffery Plansker directed the spot...

Über "cougar" by Superstructure London

25 Apr 2013

ber has released an online ad to promote its range of beauty products. The spot was created by Superstructure London and shows a young man waking up in bed next to a woman with an old body but young face. The video is being seeded across hair and beauty websites, as well as sites such as Mumsnet. It...

Durex creates 'touch-actuator' underwear for long-distance lovers

23 Apr 2013 | by Maisie McCabe

Durex Australia has developed Fundawear, underwear that it claims allows couples to touch each other over the internet for the first time. Watch the ad here.

Dove's campaign for real beauty returns after two-year gap

18 Apr 2013 | by John Reynolds

Unilever is returning its high-profile 'Real Beauty' campaign to TV screens for the first time in two years, with an ad recognising and celebrating women's "beauty spots".

R/GA London creates YouTube channel for Rexona

17 Apr 2013 | by James Swift

Unilever has developed a YouTube channel to promote deodorant brand, Rexona, known as Sure in the UK, as part of its global 'Do:More' campaign.

Dove proves beauty of women with FBI sketch artist

15 Apr 2013 | by Matthew Chapman

Women are more beautiful than they think is the theme of this intelligent idea that makes use of an FBI-trained sketch artist.

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