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Google Glass: a hands-on guide from Marketing

Google Glass is the most talked-about technology product of the moment, but what opportunities could it offer brands?

Confused.com "car boot" by Publicis London

Confused.com has launched its second ad featuring the brand mascot Brian the robot, who is let loose from the lab where he was created. In the spot, by Publicis London, Brian trundles up to some old ladies at a car boot sale to tell them about savings on their car insurance. He muddles his words as...

EA named worst company in America in online poll

Electronic Arts (EA), the video game giant, has been named the worst company in America for the second year running in an online poll run by an online consumer rights magazine.

Southern Comfort "shampoo" by Wieden & Kennedy New York

Southern Comfort has released the second ad in its "whatever s comfortable" campaign. The TV spot was created by Wieden Kennedy New York and shows a macho figure getting his hair shampooed in a salon. The spot was launched on TV in the US this month and will hit UK screens in July. The campaign also...

Total Greek Yoghurt "nineteen twenty thirteen" by AMV BBDO

Total Greek Yoghurt has released a TV ad positioning itself as the "real deal" among Greek yoghurts. Abbott Mead Vickers BBDO created the work, which shows a boy in what appears to be 20s Greece freeing a cow in order to later rescue it and be rewarded with yoghurt. At the end, the boy s mother takes...

MEDIA360: Highlights from the conference

Delegates from EasyJet, The Week and Ocean Outdoor reflect on last week's Media 360 event and awards.

Tango "argh!" by Bartle Bogle Hegarty

The soft-drinks brand Tango has returned to TV advertising after a five-year hiatus with the "argh!" campaign. Three 30-second ads aim to introduce a new generation of consumers to the Britvic-owned brand and highlight Tango s intensity by showing those drinking it turning into raging hulks. The spots...

Peroni Nastro Azzurro "storie di stile" by The Bank

Peroni Nastro Azzurro has released a cinema ad that takes inspiration from the past as the beer brand celebrates its 50th year. The 60-second spot was created by The Bank and will run in UK cinemas throughout 2013 and 2014. It features scenes from the 30s and 60s, highlighting important moments in Italy...

Yo! Sushi turns to Japanese-style kookiness and frenetic electronica

Yo! Sushi is injecting its latest work with a heavy dose of Japanese-style kookiness and high-speed, frenetic electronica in an ad aimed at encouraging consumers to "Taste the Future" and try its Yo! Burger.

MEDIA360: Channel 4 'investigating' branded content

VIDEO: Channel 4 revealed it is experimenting with short-form, branded content in its 4oD video-on-demand service and Channel4.com at today's Media360 event.


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