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How EA's Battlefield topped the 2013 Social Brands 100

23 May 2013 | by Sarah Johnson and Gordon MacMillan

Electronic Arts' popular Battlefield game has been named the top social brand in 2013 by Social Brands 100. Director of communities, Simon Stokes, reveals how the brand got to the top.

Stella Artois Cidre pays tribute to the 'simple life'

23 May 2013

Wim Wenders, the president of the European Film Academy, and Oscar-winning cinematographer Anthony Dod Mantle film this beautifully shot portrayal of "the simple life".

ASA rejects calls to censor Ikea ad

22 May 2013 | by James Swift

Ikea's ad featuring a family at war with their garden gnomes has escaped an Advertising Standards Authority (ASA) investigation, despite the ad watchdog receiving almost 50 complaints.

Lynx highlights Africa's 18th birthday with social graffiti

22 May 2013

Brighton-based graffiti artists Pinky and Barney Chum101 used tweets using the hashtag #LynxAfrica18 to create a homage to Lynx Africa's coming of age.

Barclaycard teams up with Dare for digital campaign

21 May 2013 | by Magda Ibrahim

Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.

Canon launches through-the-line EMEA campaign

20 May 2013 | by Magda Ibrahim

Canon's 'Power to Your Next Step' campaign launches today and will air 213 times on UK TV screens throughout the day.

Army begins recruitment drive despite redundancies

20 May 2013 | by James Swift

The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.

Army begins recruitment drive despite redundancies

20 May 2013 | by James Swift

The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.

Why marketers are missing a trick by ignoring sensory perception

20 May 2013 | by Gemma Charles

Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.

PRWeek TV: CIPR and PRCA agree joint campaign to promote value of PR

20 May 2013 | by Kate Magee

The CIPR's president Sue Wolstenholme and the PRCA's director-general Francis Ingham have agreed to produce a film together explaining the value of PR to business.

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