Research for Microsoft's first ad campaign to raise awareness about online privacy found that although 84% of people are concerned about it almost 50% are doing nothing about it.
MasterCard showed three one-minute remakes of pop videos from stars Conor Maynard, Rita Ora and Delilah during 'The Brits' last night, as the show on ITV achieved its biggest audience in 10 years
Marketing's unique weekly analysis of advertisement recall in association with TNS.
Marketing's unique weekly analysis of advertisement recall in association with TNS.
This year's crop of young talent who made it into PRWeek's 29 under 29 stood out for their maturity, innovation and effectiveness, according to Ogilvy PR's UK MD Michael Frohlich, a judge of the competition.
Asda chief executive Andy Clarke has come out in defence of its Christmas campaign, claiming it is "a great ad" after the ad watchdog launched an investigation into it.
Promoting the launch of Microsoft's multi-market videogame Kinect Star Wars earlier this year relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM, says Paul Evans.
Challenge everything; impossible is nothing; just do it; all-in; my time is now; take the stage; make it count; write the future. That is, in essence, my initial review of the latest Adidas ad.
Birds Eye's Polar Bear campaign is good not great
The salad has ignored platitudes about provenance and 'passionate farmers'
to remove filters