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Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.
Paramount has been reprimanded by the ad watchdog after a trailer for horror movie 'Paranormal Activity 4' aired in the Angry Birds and Draw Something mobile games.
VIDEO: Twitter's early attempts to lure advertisers with interest-based targeting capabilities is proving to be "very, very compelling", according to chief executive Dick Costolo, and the service is set to expand "significantly" over the coming year.
Art Fund, the national fundraising charity that helps museums and galleries to buy and show art, has launched a smartphone app allowing users to find art anywhere in the UK.
The Recording Academy has unveiled its campaign for the 54th Annual Grammy Awards (which aired on CBS on Sunday), created by TBWA\Chiat\Day Los Angeles.
Renault has launched an ad campaign by Publicis London to promote its Renault 4+ customer care programme.
Volkswagen Canada has used augmented reality (AR) to bring its outdoor advertising to life, showing its 2012 Beetle model doing stunts when viewed through a mobile device. Here's how the technology works.
Augmented reality increases sales conversions and perceived price points of products, writes Matt Trubow, chief executive of Hidden Creative.
Pringles has launched an app created by Crispin Porter & Bogusky in Colorado to enable users to play music like a rock god.
A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition technology to challenge QR codes, Aurasma.
