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Magazine publishers teach us a few things about engagement: know your customers inside out, provide what they want and embrace change.
Global Radio's newly national Capital FM is to launch a network-wide promotion offering listeners the chance to win £1,000 in cash and the chance to see R'n'B star Usher in concert.
Brands have so many opportunities to engage with consumers, if they use data and channels wisely.
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
There are growing opportunities to link physical interactive experiences with mobile networks
Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit from being properly defined by a single big idea
The lines between 'old' and new media are about to become blurred, with TV primed to sit at the heart of our digital future
Imagine how powerful the reams of data that digital marketing generates could be if made available to all in one location. If only such a place existed
Controlling communications used to mean controlling the agenda until digital changed all that and super-connected citizens are dictating things
You don't need megabucks to succeed, you just have to be clear about what you want people to do and make sure the conditions are right
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