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Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.
WPP chief executive Sir Martin Sorrell has claimed it is difficult for agencies and other companies to profit from apps though "mobile will become a powerful advertising medium".
LONDON - Sainsbury's is launching its first TV ad promoting its e-commerce website, www.sainsburys.co.uk.
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