Finance, food and even the FT feature in this year's best radio ads list.
VCCP's Comparethemarket.com campaign was the most creative ad judged by the Radio Advertising Bureau in the third quarter, beating quarter-two's winner, Autoglass and Radioville, into second place.
TalkSport, the UTV Media-owned national speech station, is to launch its own ad campaign to promote digital radio on Monday, with a special limerick targeted at its listeners.
The radio industry is to launch the first wave of its £10m campaign to promote all forms of digital radio tomorrow (3 December) in a strategic marketing shift away from concentrating purely on DAB sets ahead of Christmas.
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