VCCP's Comparethemarket.com campaign was the most creative ad judged by the Radio Advertising Bureau in the third quarter, beating quarter-two's winner, Autoglass and Radioville, into second place.
TalkSport, the UTV Media-owned national speech station, is to launch its own ad campaign to promote digital radio on Monday, with a special limerick targeted at its listeners.
The radio industry is to launch the first wave of its £10m campaign to promote all forms of digital radio tomorrow (3 December) in a strategic marketing shift away from concentrating purely on DAB sets ahead of Christmas.
The Radio Advertising Bureau (RAB) is launching the 'Britain Loves Radio' nationwide multimedia marketing campaign, to promote the power of radio advertising.
Here are the ads reviewed for October 2011 - scripts, credits and the ads themselves.
RadioVille, the specialist radio creative agency, made the most creative ad tested by the Radio Advertising Bureau in the second quarter of 2011 as part of its work for window glass repairer Autoglass.
Radio advertising specialist RadioWorks has come to the aid of House of Reeves, the owner of the furniture store set ablaze during last week's riots, by creating an ad campaign for the company that tells the public it is still trading.
An ad for the Government's fire-awareness campaign by Rainey Kelly Campbell Roalfe /Y&R ranked as the most creative ad tested by the Radio Advertising Bureau in the first three months of this year.
St John Ambulance has brought out a shocking radio ad campaign to encourage listeners to learn first aid.
Age UK, the charity formed by the merger of Age Concern and Help the Aged, is launching a radio ad featuring weather presenter Sian Lloyd.
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